FOR IMMEDIATE RELEASE
Web Analytics Play Vital Role in Gopher State One Call’s New Website
Minneapolis, MN – June 15th, 2010 – Since launching Gopher State One Call’s new website in May of this year (www.gopherstateonecall.org), KorTerra has been closely monitoring the visitor traffic through their web analytics tools. Creating and hosting the Gopher State One Call site was only part of the package offered by KorTerra. Gopher State One Call also opted to utilize KorTerra’s website monitoring services, allowing them to examine and modify their site based on visitor behavior.
Utilizing website analytics is similar to having the teacher’s study guide in class, you already know the answers to all of the test questions! Questions such as “Who is visiting my site?” and “What do my site visitors find important?” are answered by analyzing your site’s actual behavior, instead of making uneducated guesses. This allows you to understand who is visiting your site, what they are looking for, and make changes based on the information you have collected.
Here are a few examples of the information that is included in the web analytics reports provided by KorTerra:
Visitor Segmentation: this is a list of all the organizations that have visited your site. It distinguishes who they are and which city and country they are from.
Visitor Behavior: track which pages visitors clicked on, how many total pages they visited, how long they stayed on each page, what content they downloaded from each page, how long they were on your site total, and the average time spent on your site. The total number of visitors, the total number of actions (page clicks) and average number of actions are also provided. For example, your site might have had 1,500 total visitors in the month of June, clicking on a total number of 5,000 pages. This means each visitor, on average, viewed 3.33 pages on your website.
Top Search Terms: this lists which key words people are typing in search engines to access your site. The type of search engine they are using is also provided (Google, Yahoo, etc.)
Traffic Sources: this shows all of the different ways people access your website, and how many people used each type.
- Direct bookmark
- Links
- Search Engines
- Social Media (Facebook, LinkedIn)
- RSS Feed
Pages Visited: view the pages visited, starting with the most hits to the least hits. Each page visited also shows the percentage of total page visits the particular page accounted for and whether that number increased or decreased from the specified prior time period.
Our clients are empowered to review their site analytics information, and have complete control over what they want posted or changed on their site. All of this data is provided by KorTerra on a monthly basis, and can be used to immediately identify trends and hot topics in your website. With the ability to understand what is important to your site’s visitors, you can make quick and informed changes accordingly.
Gopher State One Call has already found that they have a definite distinction between their top three typical site visitors (excavators, homeowners and utilities). They also know which pages are most popular to each of these groups, which internal links they are using to access those pages and which files they are downloading from those pages visited. Further review of their site traffic will determine if any major front page or minor sub-directory page changes need to be made.
If you are thinking about upgrading your web presence or adding analytics to your site, contact KorTerra at 952-368-1911 or visit www.korterra.com to find out how easy it is to update your current website or create an entirely new site.
About KorTerra, Inc.
Since 1990, KorTerra has been the damage prevention industry’s most trusted partner in providing quality and comprehensive One Call ticket management software solutions. KorTerra works with Pipeline Companies, Utilities, Municipalities, Contract Locators, and One Call Centers to help them operate as efficiently as possible through the use of our industry-leading technology, while cutting costs by eliminating unnecessary manual processes. KorTerra’s unique position of collaborating directly with these companies in the damage prevention industry has allowed us to build a compilation of industry-wide knowledge and best practices that few companies possess. KorTerra's current One Call ticket management operations process over 25,000,000 tickets annually. In addition to One Call ticket management software, KorTerra provides process consulting and software training services to ensure operations are streamlined and functional throughout all areas of an organization. To learn more about KorTerra, please visit www.korterra.com, or contact via telephone at 952.368.1911.
For additional information contact:
Press Contact(s):
Aimee Wendland, Marketing Manager
KorTerra, Inc.
18946 Lake Drive East
Chanhassen, MN 55317
Tel: 952.368.1911 ext. 3157
Fax: 952.697.3141
Email: marketing@korterra.com
