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Digital Marketing Specialist

Digital Marketing Specialist

KorTerra, Inc. – Chanhassen, MN 55317

Are you creative and have a great sense of humor? Come join our marketing team at KorTerra®, a web-based software solution company that helps increase the safety of excavation and ensures the safe continued operation of critical infrastructure. We are seeking a full-time digital marketing specialist to join our team. As a member of the team, you will have an opportunity to make an immediate contribution. We value smart, independent people with the ability to take project ownership and move it forward.

Primary Responsibilities:

  • Digital Strategy Development: Develop and execute a digital roadmap that aligns with the integrated marketing plan.
  • Website Management:Act as subject matter expert on Content Management Systems (CMS), updating and maintaining website using HTML, Javascript, etc. as needed, optimize webpages for search engines and user experience; track conversion rates and make improvements; assist with editing and creating content.
  • Social Media Management: Increase audience engagement, website traffic, and revenue by utilizing all digital marketing aspects of social media marketing roadmap. Work with marketing team members to establish an annual social media calendar and curate content as needed. Track and analyze metrics, develop best practices to drive traffic to websites, and increase engagement with brands on social platforms.
  • Email Marketing: Work with team to execute email campaigns that align with integrated marketing plan; create and deploy emails using best practices; track and analyze data to continuously improve metrics
  • Project Management:Manage multiple projects with competing timelines and different stakeholders. Own multiple activities and understand the interconnection with these activities and how they contribute to an integrated marketing program.
  • Web and Digital Campaign Analytics:Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Experience:

  • B.A. degree or equivalent work experience in marketing or a related field
  • 3+ years of digital marketing experience
  • Experience using HTML, CSS, and JavaScript for development and constraints
  • Highly skilled in WordPress (or similar), Adobe Creative Suite (InDesign, Photoshop, Premiere Pro), HootSuite, MS Office, and other current marketing technology solutions
  • Demonstrated experience leading and managing social media campaigns
  • Experience utilizing website analytics tools (ie: Google Analytics), Search Engine Optimization, keyword development, and email marketing platforms (i.e. Constant Contact)

Salary, Benefits and Other:

  • Salary based on experience and candidate potential
  • KorTerra offers a dynamic team environment with a benefits package that includes medical, dental, 401K, long-term disability insurance, life insurance, remote work program, and PTO
  • KorTerra is an Equal Opportunity Employer
  • KorTerra is a drug-free workplace and perform pre-employment background check and substance abuse testing

Benefits offered:

  • Paid time off
  • Health insurance
  • Dental insurance
  • Additional insurance options
  • Retirement benefits or accounts
  • Education assistance or tuition reimbursement
  • Gym memberships or discounts
  • Others

Job Type:

  • Full-time

Work authorization:

  • United States (Required)

Work Location:

  • One location

For more information about KorTerra, Inc. please visit us at KorTerra.com